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The messy reality of designing AI conversations: why ethical design needs to start at the beginning
In the era of large language models (LLMs), it can be really tricky to formulate your prompts in a way that conversational AI can...
Ayesha Salim
May 214 min read


AI usability testing with simulated users: meet your new design partner
How AI agents can simulate user behaviour to help you test, iterate and improve faster Today, UI/UX designers rely on usability testing...
Ayesha Salim
May 34 min read


Introducing the Ethical AI Design Toolkit
Helping users see and influence how AI perceives them.
Ayesha Salim
Apr 183 min read


The Challenge: Ethical UX is Missing From AI Conversations
The urgent need for a UX perspective Everyone is talking about artificial intelligence (AI) and how it can be used to improve...
Ayesha Salim
Apr 122 min read
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