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The messy reality of designing AI conversations: why ethical design needs to start at the beginning
In the era of large language models (LLMs), it can be really tricky to formulate your prompts in a way that conversational AI can...
Ayesha Salim
May 21, 20254 min read
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AI usability testing with simulated users: meet your new design partner
How AI agents can simulate user behaviour to help you test, iterate and improve faster Today, UI/UX designers rely on usability testing...
Ayesha Salim
May 3, 20254 min read
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Introducing the Ethical AI Design Toolkit
Helping users see and influence how AI perceives them.
Ayesha Salim
Apr 18, 20253 min read
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The Challenge: Ethical UX is Missing From AI Conversations
The urgent need for a UX perspective Everyone is talking about artificial intelligence (AI) and how it can be used to improve...
Ayesha Salim
Apr 12, 20252 min read
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