The mission
Much of today's conversation focuses on how to use AI – but what's often missing is how to design it ethically from the start.
The mission is to empower UX designers, content designers, developers, and anyone involved in working with or designing AI models to embed ethical principles right from the beginning.
Grounded in the latest research – this work supports the creation of AI systems that are responsible, transparent, and user-centered.
Collaboration is always welcome – get in touch!
Latest Posts
Hello,I'm Ayesha
I am an AI enthusiast with a background in Content Design and User Experience (UX), currently focused on the critical field of AI safety and governance. Through a user-centered lens, I explore the ethical challenges and opportunities AI presents and share insights here and on my Substack.